Using Criteo's selective targeting and predictive analysis, Flight Network increased conversions 380% and grew new customer sales by 20%.

Challenge

Flight Network needed to drive conversions and new customer acquisition by getting the right offers in front of the right travelers – re-engaging users who had already been to flightnetwork.com and attracting new travelers with relevant ads. They also wanted an experienced and collaborative partner who could help them stay ahead of changing advertising regulations in the travel sector.

Solution

Flight Network partnered with Criteo in 2012 to launch a performance display program, selecting Criteo for its platform simplicity, ease of use and CPC pricing model.

The sophisticated Criteo engine puts the power of selective targeting and predictive analysis behind Flight Network ads to reach users who are most likely to convert based on a wide range of data points.

Outcome

• +380% conversions
• +19.6% new customer sales