Criteo partners with UK retailer New Look to help them get 93% more revenue and 23% more traffic while lowering COS.

Challenge

UK retailer New Look was looking for a strategic digital partner to engage and convert shoppers in a more personalized way along the entire consumer journey. They were also eager to test out personalized email retargeting and see how it could bring back latent website visitors.

Solution

With over 5 years working together, Criteo has become an invaluable partner for New Look —creating, implementing and continually refining their online and mobile advertising approach together. Through Criteo Dynamic Retargeting and most recently, Criteo Dynamic Email, New Look is exceeding their retargeting traffic and revenue goals.

Outcome

• Year-over-year, Criteo has helped New Look increase their performance marketing revenue by 93% and traffic by 23%, all while decreasing their cost of sale (from 19% to 14%)
• In less than 6 months from launching, 12% of their Criteo driven revenue could be attributed to Criteo Dynamic Email
• Next up, New Look is looking to work with Criteo to create a 360° view on how their customers interact online and offline