Australia’s largest online fashion retailer increased revenue 150% by acquiring more relevant new customers and re-engaging existing ones.

Challenge

In order to increase sales in a cost-effective manner, THE ICONIC’s challenge was two-fold — firstly, to acquire new (and relevant) customers, and secondly, to re-engage existing customers after they had made a purchase or navigated away. 

Solution

Criteo’s advertising platform automatically identified THE ICONIC’s most valuable site visitors, bidding intelligently to show them personalised creative and product recommendations. Using the company’s advanced optimisation engine, THE ICONIC was able to quickly reach and re-engage customers with relevant content and bring them back to the site for conversion.

Outcome

• +145% increase in Monthly Revenue
• -22% reduction in acquisition costs
• +150% increase in new customers