08/10/17
Turkey’s n11.com is an open e-trade platform that connects thousands of brands and stores to millions of shoppers. Because the platform’s wide variety of inventory demands that each category have its own conversion and ROI targets, n11 recognized that they needed various dynamic retargeting solutions to exceed these category targets.
Read More06/29/17
Criteo’s ability to expand retargeting campaigns specifically to new users was the perfect solution for addressing BMW’s acquisition targets. Criteo real-time optimization solutions helped expose true new prospects while generating a significant number of incremental leads.
Read More06/27/17
Many retailers have spent hours building and optimizing their websites and now enjoy loyal followings who check back often for new products. So the question becomes: How do retailers make the most from their investment and monetize their sites beyond core retail activity?
Read More06/23/17
What’s the number one focus of digital marketers? Managing cost. It’s the nature of the ecommerce beast. But while saving money where you can is one tactic for increasing your bottom line, sometimes the best way to maximize results is by making enough of an up-front investment.
Read More06/21/17
After 23 years, Amazon finally made the inevitable move into physical retail with the purchase of Whole Foods Market. The implications for the future of retail can’t be understated. A new landscape is emerging where diversity will be increasingly challenged and retailers and brands will be forced to reinvent to thrive.
Read More06/20/17
Many retailers today are focused on collecting and using data to construct a peak level of personalization. This effort is often referred to as customer journey analytics — the process of examining how customers use multiple channels to interact with an organization. But understanding today’s winding, end-to-end shopping journey is challenging.
Read More06/16/17
Your retargeting campaigns are all about generating return on investment (ROI). But how should you go about measuring that return? That’s where attribution models come in.
Read More06/14/17
Shoppers have a variety of options to choose from when looking for footwear on the internet. So Crocs Japan knew they had to find a smart, precise way to remind potential customers of their browsing history and entice them to come back to their site.
Read More06/12/17
It’s clear when Ibrahim speaks that he loves his job and sharing his excitement for Criteo with potential new hires worldwide. We sat down with him to learn more about his role, his favorite project at Criteo, and what he does outside of work.
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