03/24/15
Navigating the travel industry; what brands need to do to succeed in today’s highly competitive marketplace
The travel sector has one of the largest pools of customers online, but these users lack loyalty, ‘brand-hop’ and tend to go for price-based bookings. The online customer journey has, until recently, been impossible to track as potential purchasers jump from device to device, making it more difficult than ever to identify and convert customers.
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