08/10/17
Turkey’s n11.com is an open e-trade platform that connects thousands of brands and stores to millions of shoppers. Because the platform’s wide variety of inventory demands that each category have its own conversion and ROI targets, n11 recognized that they needed various dynamic retargeting solutions to exceed these category targets.
Read More06/18/15
As marketers and advertisers continue to think ahead of the innovation curve, many are finding themselves still trying to make the first leap from desktop to mobile and back again to convert sales. Yes, “mobile first” is the mantra, however the pain points of succeeding in a mobile first era are very real for retailers across the board.
Read More06/16/15
Myths naturally permeate all walks of life and CPC is no exception. There are numerous widely held yet false beliefs regarding CPC that this research debunks. This Nielsen and Criteo research was made possible after tracking and analyzing all the clicks generated by Criteo during 6 weeks, in the US, UK, Germany and France. It reinforces how valuable clicks produced by personalized display and machine learning are in the path to purchase.
Read More06/11/15
I am very proud to announce that Criteo has been certified to the JICWEBS Digital Trading Standards Group (DTSG) UK Good Practice Principles by independent industry auditor ABC. This accreditation demonstrates Criteo’s commitment to creating a brand safe environment where clients can be confident that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Read More06/09/15
Ramadan is unlike any other time of the year in the Muslim world. It affects almost every aspect of people's lives -- and online shopping is no exception. Criteo analysed data from last year across Turkey and some key Middle-East countries to help marketers perform during this year's Ramadan month.
Read More06/03/15
Things are looking good for online retailers as we head into the summer. A new Criteo-sponsored report from eTail analyzed interviews from nearly 100 retail professionals to see how retailers will continue to grow and build relationships with consumers online.
Read More06/03/15
It’s hard work building an app. It’s even harder work building two apps, one for iPhone and one for Android. Developers will only do this if the revenue for both is significant. If one becomes marginal, then why bother? This is the “winner take all” dynamic seen in so many technology ecosystems. Apple can do no wrong right now, so is Android in trouble?
Read More05/21/15
New research from Criteo and Phocuswright identifies three key mobile trends changing the digital travel market.
Read More05/11/15
If you ask a retailer how important mobile is for them, most would now say extremely important—including both “brick-and-click” and “pure-play” eCommerce retailers.
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