06/18/15
Navigating the Mobile First Waters – The Reality of Successfully Moving from In-store to Online Conversions
As marketers and advertisers continue to think ahead of the innovation curve, many are finding themselves still trying to make the first leap from desktop to mobile and back again to convert sales. Yes, “mobile first” is the mantra, however the pain points of succeeding in a mobile first era are very real for retailers across the board.
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