We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy

X

eTail Trends in Digital Retail

Research from eTail and Criteo reveals the biggest retail marketing opportunities in 2015. Read the report to make sure your marketing is aligned.

Download PDF

The greatest retail marketing opportunities in 2015 lie in delivering highly relevant messages to consumers, then following those messages up with technologies that make evaluating and purchasing a product a seamless, enjoyable experience on any device. Retailers have become keenly aware of those opportunities and they are investing in the technologies they need to make them a reality. What follows is eTail’s fifth annual report on trends in digital retail marketing.

Key findings include:

  • Retail brands continue to mature digitally, using the wealth of data available to them to build more effective marketing campaigns and create great customer experiences. Now, they are reaping the benefits.
  • Better personalization is the next frontier in marketing, but it requires a more holistic customer view.
  • Mobile has become the glue that holds omnichannel shopping experiences together, enabling retailers to continuously engage with consumers as they move through an increasingly non-linear sales funnel.
Download PDF

Make More Sales.

We'd love to show you what we can do for your company.

Let's talk

What's Better Than Digital?

Meeting in person, of course. Check out our list of events to find out when we'll be in your area.

See Events