Marketing attribution comes of age

Real-life insights from advertisers

Advertising has become as much science as art. Exciting new marketing attribution models and methods have emerged, allowing advertisers to become ever more sophisticated in their approach to measuring their return on investment.

Are we there yet? How advanced are advertisers in their usage of those new attribution tools today? How much of a difference does technology really make in tackling the complex issues of marketing attribution? Based on real-life insights from marketers, this report separates fact from fiction, and delivers an unprecedented depth of insights into the present and future of marketing attribution.