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The travel sector is competitive. While it has one of the largest pools of online customers, these users often lack loyalty. - See more at: http://www.tnooz.com/article/conversion-rethink-prompted-digital-travel-funnel-+Criteo/#sthash.kCicORpW.dpuf
Airlines and hotels have an edge over online travel agencies (OTAs) when it comes to digital booking, according to December 2014 research by Criteo and PhoCusWright. - See more at: http://www.emarketer.com/Article.aspx?R=1012550#sthash.Or3D7jtU.dpuf
From music streaming and digital mapping to wearable devices and food-on-demand: meet the FT’s Eurotech 50, our pick of Europe’s top technology entrepreneurs. The competition launched in June 2015 alongside Founders Forum, a leading network of digital innovators. Find out more about the the region’s most interesting technology start-ups below.
Performance marketing technology company Criteo has released its 2015 State of Mobile Commerce report, which reveals that mobile apps generate almost 50 per cent of mobile transactions for some of the largest e-commerce players who have made their app experience a priority. This is due to much higher conversion rates than mobile browser or even desktop, says the research. In addition, 40 percent of ecommerce transactions now involve more than one device as smartphones, desktops and tablets are used in a variety of combinations to research and make purchasing decisions.
Mobile optimised sites convert almost three times more than non-optimised ones and, if you can drive people to repeat use of your app, that will convert even better than mobile or PC. And you need to take note: mobile will be the dominant e-commerce platform in the US, UK and much of Asia before the year is out.
More than 30 percent of US ecommerce transactions among online retailers and travel firms are now driven by mobile. That number is expected to top 33 percent by year-end, according to Criteo’s Q2 Mobile Commerce Report issued Thursday. Among the top 25 percent of US retailers, mobile’s share is already at 40 percent. The report also showed interesting stats regarding cross-device and app transactions.
