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This article shares the main data from Criteo's 2016 Prime Day research saying that major e-commerce sites gained at all phases of the conversion funnel and affirming that "Amazon Prime Day serves as a rising tide that lifts all retail boats".
In an interview with Biz Report, Jaysen Gillespie, Criteo's VP, Analytics, Insights & Data Science, discusses the 2016 Prime Day data and gives his overview on the effects that the Amazon Prime Day had on retailers.
Key industry leaders analyze in detail and provide insight into 2016 Prime Day, including Criteo's data on how e-Commerce retailers saw massive increases at all phases of the conversion funnel.
Major retailers and e-commerce sites are cashing in on Amazon Prime Day and experiencing an increase in website visits. Jaysen Gillespie, Criteo's VP, Analytics, Insights & Data Science, states that "Amazon Prime to some extent is lifting all the boats" as it is putting people in the mood to shop.
Street Fight highlights data from Criteo's Prime Day research telling how Prime Day has grown compared to last year and how has brought buyers to other brand retailers. Jaysen Gillespie, Criteo's VP, Analytics, Insight & Data Science, states that “it's clear that consumers express a general increase in propensity to purchase on Prime Day".
