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Over half of sales of flowers and gifts comes from mobile devices and smartphone sales grow three times as much as desktop sales, according to Criteo's Valentine's Day Gift Trends Report.
Criteo featured among 6 Boston tech companies hiring right now: "Our culture fosters openness and collaboration and we’re always looking to hire new top talent."
Andrew Bruckner, VP of equity research at RBC Capital Markets talks programmatic media trends, ad tech consolidation and why Criteo is still killing it.
In a byline article for Luxury Daily Eric Stein, chief revenue officer of Branch (mobile deep linking platform for app developers and marketers) cites Criteo's first-half 2016 mobile commerce report.
Internet Retailer published VP, Head of Data Science and Analytics Jaysen Gillespie’s byline highlighting tips for retailers to capitalize on sales opportunities for Valentine’s Day
"Digital marketers are the smartest kids in the room. Unless those e-commerce retailers are misattributing 31 percent of their transactions — which means they may be spending money in the wrong places."
“As this report shows, it is highly informative for marketers to understand the full view of their customer's journey via cross-device measurement," said Miriam Newton, VP of product marketing at Criteo.
"Businesses which are not tracking consumers across devices are missing – or mis-attributing – at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report."
