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"The launch of the Apple Watch is set to be a roaring success, with pre-orders skyrocketing earlier this year. Apple has emphasised the functionality offered by apps - notifications about the weather, fitness tracking, location and messages - but the jury is still out in terms of hoe the watch will stack up as an advertising platform."
Smartphones are now responsible for more than one-third of online transactions globally, and the growth of larger screen sizes and better mobile sites is only going to accelerate this trend, according to a new study by Criteo. By the end of 2015, the mobile share of e-commerce transactions will reach 33% in the U.S., and 40% globally.
In an analysis of $160 billion worth of digital retail sales worldwide, Criteo finds smartphones have usurped tablets as the device mobile shoppers most often use to make purchases.
Smartphones are now responsible for more than one-third of online transactions globally, and the growth of larger screen sizes and better mobile sites is only going to accelerate this trend, according to a new study by Criteo. By the end of 2015, the mobile share of e-commerce transactions will reach 33% in the U.S., and 40% globally.
According to the latest report from Q1 this year, mobile commerce (including tablets) is growing like weeds, everywhere. Mobile is now 29% of e-commerce transactions in the U.S. and 34% globally. By the end of 2015, mobile share is forecast to reach 33% in the U.S. and 40% globally.
Personalized advertising company Criteo unveiled its “State of Mobile Commerce” report for the first quarter of 2015 on Friday, showing just how important it is to be mobile-friendly in the travel industry and beyond.
Luxury goods, fashion and discount retailers are leading the industry in m-commerce, and as shoppers continue to embrace mobile devices in and out of stores, these same retailers are widening the gap between leaders and laggards.
More than half (58%) of retail executives and ad agencies point to cross-device targeting as their most important asset for mobile marketing efforts in 2015, according to research from Criteo. The research shows that 42% of these respondents consider consumer engagement as the top goal for their mobile app strategies.
Gym memberships? A new hair style? A fun meal with the family? Kids (and dads) across the country are looking for something great for Mom this Mother's Day, and we've got some inside scoop.
