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In a byline, Miriam Newton, VP of product marketing at Criteo writes, "Understanding the role each device plays is crucial in accurately planning marketing strategy."
"People have psychologically gotten over the barrier that says, ‘Mobile isn’t for buying,’” says Jaysen Gillespie, VP, analytics, insights & data science.
Criteo's State of Cross Device Report proves that the consumer path to purchase is more fractured than ever before – but it could also mean that retailers are only seeing a partial or distorted view of it.
Data found in Criteo's State of Cross Device Report "suggests that the oft-cited notion that smartphones are for research, desktops for purchases, could be changing."
Jaysen Gillespie, vice president, analytics, insights and data science, Criteo tells MediaPost, “Now more than ever, it’s critical that retail marketers maximize spend on the right channels, with a true understanding of their customer’s shopping journey across multiple devices."
Everything you know is wrong – and the adage of ‘browse on smartphone buy on desktop’ is dead. So says a new report that suggests retailers are not measuring conversion rates across devices properly and could well be undercounting conversion rates by as much as 40% on all customer journeys and that they might be misattributing up to 31% of transactions.
“Consumers want to research and purchase with what’s convenient for them at the time,” says Jaysen Gillespie, VP, analytics, insights & data science, Criteo.
"CPG is poised for breakout success in digital, and we predict 2017 will be the year of e-grocery," said John Roswech, Executive Vice President, Criteo Brand Solutions.
A look at Criteo's State of Cross-Device report, suggesting retailers need to deepen their understanding of cross-device consumer behavior and align marketing strategies to maximize ROI.
Katherine Frangos, content marketing manager at MobileBridge, cites Criteo's State of Mobile Commerce H12016 report in a byline article about mobile app users.
Architectural firm Dyer Brown says their design for Criteo's Boston office reflects ‘‘the energy and excitement’’ of the company’s fun, young office culture.
By understanding how consumers are shopping, Criteo State of Cross-Device Report notes retailers can optimize their marketing dollars and maximize ROI.
John Roswech, EVP Criteo Brand Solutions shares his thoughts on consumer attitudes about online grocery shopping, as well as trends and challenges for marketers.
A growing share of South Koreans are choosing to complete digital shopping activity using multiple devices, according to Criteo's State of Cross-Device Ecommerce Report.
"Airline and hotel mobile bookings now account for one in four online travel bookings worldwide, according to Criteo," writes Travelport, in a sponsored article for Skift.
In his role as EVP, Americas, Greg Archibald will oversee the Americas sales team responsible for all revenue operations as the company continues to innovate and expand its core business.
Greg Archibald, EVP, Americas and his team are "focused on how to expand adoption for all the products—Criteo Predictive Search, Sponsored Products, and User Graph, a cross-device/omni-channel solution.”
Greg Archibald's appointment to EVP, Americas comes as Criteo begins a concerted effort to roll out its predictive search offering as well as its sponsored product feature.
