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Criteo's Mobile Commerce Report is cited in this look at 3 successful mobile app strategies that are driving not only downloads, but measurable consumer engagement.
Facebook announced their first start-up incubator will be in Paris. Reuters notes that French start-ups have struggled, with some, such as Criteo, deciding to list in the US.
Summary of Seeking Alpha’s January 13 article which called out Criteo as having "built an impressive online advertisement engine which works differently than many others."
Summary of DailyQuint’s January 15 article noting that while other ad tech companies are struggling and falling behind, Criteo appears to be roaring ahead.
Seeking Alpha describes Criteo as "the leader in performance-based ads" whose "recent innovations and acquisitions offer good ways to leverage its already leading position."
As Silicon Valley giants appear headed for a correction, The Street calls Criteo "a fast-growing mid-cap play on the rise of targeted digital advertising."
In a look back at deal activity for the ad tech, mar tech and digital media sectors, AdExchanger notes "one-to-one marketing also made retail acquisitions very attractive in 2016, as illustrated by Criteo purchasing HookLogic."
Criteo's Valentine's Day Shopping Trends story highlighting the strength of mobile for holiday shopping. Jaysen Gillespie, VP, Head of Data Science and Analytics, adds "It's important for retailers looking to maximize the Valentine's Day opportunity to start their campaigns at the beginning of February."
Jaysen Gillespie, VP, Head of Data Science and Analytics shares insights into Criteo's Valentine's Day Shopping Trends report. Jaysen notes, “smart marketers can recast (2016) data to determine the outcome this year based on the digital trends marketers have seen to date.”
Daniele Beccari, Criteo's head of travel marketing, shares cross device marketing insights: "Not only do marketers need to offer the seamless transition between online and mobile web, but they now have to focus their efforts on replicating the brand’s ecosystem in app format."
