We use Cookies to enhance your experience on our website. By continuing your navigation, you accept the placement and use of Cookies. To learn more about Cookies or opt-out from these services please see our privacy policy

X

In the News

In the News Archive

December, 2015

In-App Advertising Is Taking Off, But When Will Messaging Open Up?

Consumers spend an enormous amount of time on mobile, particularly with chat and messenger apps, such as Line, WhatsApp and Facebook Messenger. This represents a huge business opportunity for marketers, who must figure out how to leverage messenger services and add the in-app channel into their cross-device campaigns.