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“You should never forget that we are a tech company,” insists Benoît Fouilland, the CFO of Criteo, an online advertising company that tries to help its clients get clicks from potential customers. During an interview with CFO in late September, Fouilland spoke about that and other aspects of his job and of his company.
Criteo’s chief operating officer, Erich Eichman, says even though ad blockers are bigger now than ever before, Criteo has “yet to see an impact on its (operating) numbers.” Mr. Eichman said advertisers and publishers were beginning to fight back against ad blockers, with efforts ranging from blocking ad-blockers to improving the ad experience. “We are also seeing quite a bit of activity from early stage companies that are finding solutions to this problem,” he said.
It’s a bit of a balancing act, said Rob Deichert, managing director for North American operations at Criteo, which has served as LendingTree’s main retargeting partner since going through the testing process several years ago. “How frequently you test is something that every advertiser needs to think about,” Deichert said. “Testing a lot is great, but there’s a real cost to that. You also need to consider what the testing does to your customer experience. If the vendor you’re testing doesn’t perform as well as what’s already in place, that means lost sales.”
The Entrepreneur Insider network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question “How can a connection with a stranger lead to your next business success?” is written by Mollie Spilman, chief revenue officer at Criteo.
Men tend to dominate the mobile advertising world. So each year Business Insider asks readers and companies to nominate who they think are the most influential women in the business. Criteo CRO Mollie Spilman is number six on the list.
Halloween is just around the corner and its not just a holiday for the candy industry, but for party goers and hosts too. This infographic by Criteo, shows why it is important to start figuring out how to maximize your Halloween sales.
We're living in a mobile-first world, where there are 7.2 billion people and 7.5 billion mobile devices. With mobile ad spend expected to hit $100 billion by 2016, and account for 72 percent of digital ad spend by 2019, mobile ads are becoming the biggest digital advertising market. As marketers tailor their ad strategies to mobile consumers, they need to decide how to divide their marketing investment between the two primary mobile formats: in-app and mobile web ads.
