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In this article about the rise of Paris as a tech hub, Philippe Botteri, a partner at VC firm Accel, mentions Criteo as "one of the most successful ad tech firms globally" and as a business where young professionals want to work.
Ginny McCormick, VP of Integrated Media and Promotions at Hasbro, shares how Criteo’s system improved Hasbro’s return on ad spend by as much as 1,100 percent while delivering 63 million impressions.
In his byline article for MediaPost, Dave Schwartz, VP, Account Strategy, Search, writes how Google's new shopping initiatives are helping retailers retain and gain customers.
In his byline article about header bidding, Eric Berry, CEO at TripleLift, mentions Criteo as one DSP that accounts for the lion’s share of all demand.
Debbie Stephenson, Content Marketing Manager for Leonardo, a hospitality technology solutions provider, sites Criteo's 2016 Travel Report in her tips for reducing booking abandonment on hotel websites.
This article highlights data from Criteo's Trade Marketing in Transition report, and also quotes Jonathan Opdyke, President, Brand Solutions, Criteo saying, "Trade marketing is undergoing a profound shift."
AdWeek lists Criteo twice in its 13th noteworthy digital media and marketing stats from this week for improving Hasbro's return on ad spend and Criteo's Trade Marketing report.
Data that only about 27 percent of mobile traffic converted into actual sales from Criteo's 2016 Mobile Commerce Report is sited in this article about Amazon Pay.
This article shares data from Criteo's Trade Marketing in Transition study saying that, "the findings may be instructive for all product companies that rely on local dealers and retailers to help them increase sales."
In a byline article, John Roswech, EVP, Brand Solutions, shares research from Criteo’s Sponsored Product Retail Network study about Father’s Day shopping and search trends.
Zain Jaffer, Co-founder and CEO of Vungle, a 6-year old private ad tech company that is potentially going to go public, has big aspirations. Jaffer compares the company to Criteo, and Criteo is described as an "ad tech all star."
Criteo listed as a company that venture capitalists like Martin Mignot, a partner at Index Ventures, are investing in as part of France's growing tech scene.
Participants in Criteo's Trade Marketing in Transition study noted that the biggest trade advertising challenges in need of improvement are measurement/attribution and trackability.
The Interactive Advertising Bureau is getting ready to establish a set of standards to guide publishers and media buyers through the header bidding process. Criteo participated in the document's development.
In a story about how the buzzword header bidding came to be, Paul Bannister, Co-founder, CafeMedia, shares that he has "a spec doc from Criteo where it was called “real time advertising targeting."
In a look at Amazon's acquisition of Whole Foods and Wal-Mart acquisition of Bonobos, Criteo's EVP, Brand Solutions John Roswech tells AdExchanger, the real story is "the impact this has on brands, which are in a position to be disintermediated from that retail position that’s defined the past century or so for their products."
In an article about how Emmanual Marcon wants to make France a world leader in technology, France is listed as the third-largest player in terms of VC funding into start-ups, and as Europe's third largest economy partly because of billion dollar start-ups like BlaBlaCar and Criteo.
In an opinion column for AdExchanger, Jon Burke, advertising lead at Automattic, calls on Google, Facebook, Amazon, Criteo and others to get together and agree on a joint standard for brand safety.
In his wrap up of IRCE, Jim Coogan, founder and president of Catalog Marketing Economics, states that "Criteo continues to be a leader in remarketing and retargeting."
AdExchanger mentions Criteo as a "competitor that also wants to get into video" in an interview with Neal Ritcher, CTO at Rakuten Marketing, on the evolution of performance and branding.
