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After completing his first full quarter as CEO of French performance marketing company Criteo, Eric Eichmann seems confident. Criteo had “very strong top-line growth,” Eichmann told AdExchanger ahead of the company’s Q1 earnings call on Wednesday.
Mobile advertising accounted for half of Criteo S.A.’s revenue in the first quarter, the digital marketing vendor reported today. That’s the first time mobile ads have reached 50% for the vendor. Criteo’s revenue rose 36.4% in the first quarter, or 39% when accounting for currency fluctuations. "2016 is off to a strong start and our pipeline of exciting new products will continue to fuel high growth," says Eric Eichmann, CEO.
Who would have predicted that by 2016, one in three digital retail transactions would take place on a mobile device and that consumers would be turning to apps to buy things like new shoes for same-day delivery? More importantly, what if you could have predicted it? A lot has changed in the past 10 years, so retailers are wondering: what will the next ten years bring? Criteo teamed up with Ovum to take a look at what the landscape will look like in the years ahead, and to predict what’s to come across five key elements in 2026.
Some interesting take-aways from the latest Criteo Travel Flash Report showing not only the increase in bookings via mobile devices in general but also a boost in travel bookings made via mobile applications.
Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016’s first quarter and a prediction that bookings will surge even higher this summer, per a new report from Criteo.
Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform. eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.
Criteo Southeast Asia managing director Yuko Saito explains that the firm helps e-commerce players boost sales by sending personalized and relevant messages to consumers.
Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous browsing behavior and purchase history. Criteo Dynamic Email adds a finite email targeting solution to the performance marketing company’s suite of advertising technology products for online retailers.
Starting a company has its ups and downs, highs and lows. The same can be said for any job, and any leadership position—even in a large organization. But when starting a business, especially a tech one, things move quickly—often too quickly. Ultimately, running a company boils down to one thing: transparent and consistent communication.
Online home furniture retailer Made.com has been trialing its showroom strategy in bricks and mortar stores since 2014, and in that time has seen footfall rates of over 10,000 per month, with the company eventually hoping to use Bluetooth-enabled beacons to enhance customer experience both in-store and online.
Mobile has given a new lease of life to email marketing, and it's too good an opportunity to ignore with messages that are neither well targeted or personalised.
That was a point sent home by Sylvain Piquet, VP of strategy for Email at Criteo when we chatted about today's release of its Dynamic Email service. It's essentially an upgrade to the retargeting email service the company already offers. This allows a brand to put their goods back in front of someone whom they didn't recognise, although they browsed without buying, or who looked for products they sell on another publisher's site who has permission to email them with a trusted partner's offer.
