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Performance marketing platform Criteo has raised its end of year financial forecast and says that it sees good potential growth in the travel vertical, particularly among tier two, mid-sized firms.
Criteo has announced its financial results for Q1 2015 with news of a 71 per cent increase in revenues year-on-year, having brought in €262m (£187m) in the first three months of the year.
With so much competition online what are retailers doing to make their eCommerce websites stand out from the crowd? How do retailers drive traffic to websites and then crucially convert visitors in to shoppers?
Online purchases in categories like jewelry and fashion spike in the weeks leading up to the holiday, but buyers tend to only order flowers at the last minute, accord to data from online advertising company Criteo.
Criteo, the French online display retargeter turned performance marketing company, saw its Q1 revenue increase 68% YoY to €105 million ex-TAC, driven by the growth of its cross-screen tools and client retention "consistently north of 90%."
In the early days of digital advertising, proving a return on investment was notoriously difficult. While significant advances have been made, the industry continues to cycle through various forms of measurement -- from impressions, to click-through rates, to complex attribution models. Accurately capturing ROI is made even more complicated as consumers increasingly move between multiple devices throughout the day.
Know what the key trends are for Mother’s Day? This infographic by Criteo showed peak sale dates leading up to Mother’s Day. The peak sale dates showed how various dates are important for various gifts and how each month compared to another.
Twitter’s acquisition of TellApart reignited what’s become a familiar narrative within the ad tech industry over the past year or so. It goes something like this: Twitter, Facebook and Google, in an attempt to create the most comprehensive marketing stacks possible, are scooping up tech providers and in some cases, restricting third-party access to their networks. This creates the impression of a “walled garden” model in which a few big players are perceived to control the vast majority of the digital marketing ecosystem, while small players are either squeezed out or bought up, thus stifling innovation.
Because a dress at Intermix will likely cost you in the four-digit range, the Gap-owned fashion retailer incorporates the needs of discriminating consumers into its commerce marketing strategy.
Mollie Spilman is Chief Revenue Office at Criteo, which she joined in 2014, and leads all commercial operations globally. She has spent 24 years in the media business, with 16 of those years in the digital ad space. Prior to Criteo she was EVP, Global Sales and Operations at Millennial Media and CMO at Yahoo! Her experience also includes the roles of CEO at two ad tech start-ups as well as senior executive positions at other large media companies including Time Warner, Meredith Corporation and Discovery Networks. Mollie has been honored with multiple industry awards, including Mobile Marketing's "Mobile Women to Watch" in 2012 and Ad Age's "Women to Watch" in 2013. She has also served as a Director of the Interactive Advertising Bureau, Mobile Marketing Association and the Ad Council.
Criteo, an ad tech company which works with retailers to target online ads at users who are likely to be in the market for buying products, is one of the few star performers at a difficult time for many other public ad tech companies.
Read more: http://uk.businessinsider.com/criteo-president-and-coo-eric-eichmann-on-why-its-not-like-other-ad-tech-companies-2015-5?r=US#ixzz3diMCIx5L
The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five straight quarters of revenue growth and a market cap of $2.6 billion).
Mother’s Day is taking place on May 10, 2015. On this holiday, consumers of all ages try to show the mothers in their lives that they care by buying them thoughtful gifts such as flowers and jewelry.
